Focus on internationalization

Lenord+Bauer focuses on expanding its sales activities by establishing a subsidiary in the USA. As the specialist for installed sensors and integrated drive technology, this move reinforces Lenord+Bauer’s direct contact with customers in the machinery and packaging plant engineering sectors.

Vice President Patrick Donoghue

After setting up its own subsidiaries in China and Italy, the creation of this subsidiary paves the way for closer contact with business partners in North America. Patrick Donoghue, an industry veteran who brings decades of experience in automation technology, will be taking on the role of Vice President.

He had previsouly worked for Lenze and Weidmüller, among others. He sees the focus of his future work in developing a sales network to acquire new customers and also heightening awareness for Lenord+Bauer products, in particular positioning drives and position displays for guided format adjustment: “I am very excited to introduce Lenord+Bauer’s innovative solutions to the North American market and to provide closer local support to our customers.”

Managing partner Dr. Matthias Lenord stated, “America plays a major role in our internationalization strategy. I am confident that Patrick Donoghue’s market knowledge and proximity to customers will be the foundation for the successful development of new business opportunities.”

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